Design should be a human-centered, integrative thinking process that is more than simple ergonomics or selecting the best choice from a library of available alternatives. It is about stretching the design to balance what humans need with what is feasible. Building in order to think to explores what is feasible; one of the most rapid and affordable ways to prototype and work collaboratively is to build prototypes with CAD/CAM technology. Different prototypical approaches are essential to thinking big, because thinking big is about divergence and and an expansive view that keeps its focus on the human need, rather than on features of existing products. Creating new choices makes it possible to select better alternative approaches along the route to developing systems that can have a bigger impact. Design is not about putting new knobs or a new polished face on an existing design.
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